Adam Lovelock, Friday, January 27, 2012
The question I receive more than any other when talking to clients and prospects about Email Marketing is ‘How do I build my email marketing list?’ Over the past few years both ourselves and our customers have experimented with numerous different strategies and tactics to build successful lists of opt-in email prospects. This is a huge subject with many areas to look into, so over the coming weeks I am going to try and Blog back our findings on this topic. Why Email Marketing? The overall strategy underpinning email marketing is to drive contacts to your website where you can then do business with them. For prospects, you can continue to keep contact throughout their decision-making process and position yourself as the ‘Expert’ in your field (do not fail by not following up!). And for present or past customers, consistent contact can continue to build your relationship and improve your customer retention over time. Building your own opted-in email marketing list This is quite simply the key to email marketing success. Building your opt-in list of targeted email clients is now one of the most important and practiced marketing activities. Your email list is actually a group of potential ‘sales leads’ so the more effort you can put into developing your list, the more potential customers you will have. If you fail to collect email addresses then your online business growth will slow and potentially fail. Once you start to market your list you can begin to track the trends of your contacts (who opened your communication, who visited your website, who showed interest in certain areas of your communication). You can use this information to further segment your list and send more targeted information to them in the future. But more than anything else, once you have built a list of opted-in prospects, you have a group of people who are following your content, so ensure you use it to your advantage. Over the coming weeks I am going to Blog in more detail on various aspects (below) on this subject. 1) Why build your email marketing list 2) Strategies and tips on growing your email marketing list 3) How to capture your prospects email details 4) Best Practices in building your opt-in email list 5) How to maximise the potential of your email marketing list In the meantime I would be really interested in hearing about your experiences building your email marketing lists, Successes? Problems? Ideas? Experiments? Until next time... Adam L
